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Merits of Direct Response Advertising

Businesses today take advertisement as essential form of marketing. Advertisement can help win more customers. Advertisement is highly considered since it is very efficient to the firm. Therefore it should be noted that publication is fundamental in every business. All businesses should, therefore, find the best way to advertise their businesses and the products it sells to the customers.

Advertisement serves several functions to a company. First merit is that clients can learn about changes related to products of the business.

The details may include the new branding of commodity that is different from the previous time. Also the pertinent information concerning packaging may be communicated using the advertisement. New products being introduced into the market should be notified through the advertisement. This may be the case where the goods in question was not being manufactured in recent years, and customers need to be told about the new product.
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Change in location of a firm can be communicated to clients through the advertisement. This is mostly in the case where a firm finds it hard to expand its operations in the current ground and resolves to find another place. When a firm opens a new office in any town the customers are notified through the advertisement.Through advertisement the clients can know about the existence of a new branch of an individual organization. Also changes in head office can be communicated through publication.
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Therefore ad is seen to be of great importance to both the firm and its clients. The firm through advertisement can be able to gain new markets. This in the long-run helps to create large customer base. This, therefore, shows that the right form of advertisement is very crucial to a company.

The firm would be in a better position if it receives the comments of the clients. It may require feedback to be able to assess the attitude of the clients concerning a particular issue. The company needs to work to see to it that they have efficient ways through which they can be able to get direct information from the customers. A situation, where the company meets in reality with its customers, is what we call direct response advertisement. In this case, the clients are able to ask questions directly and feedback all at the same time..

Carrying out show and the social media platforms are some of the means that can be used to perform this activity. This serves some importance to the firm. One of the benefits is that the company can assess the attitude of its customers about an individual commodity. In this situation the firm has the choice of deciding whether or not they will go on with these decisions.

Another benefit is that the company can directly respond to customers’ questions as they arise. The firm is also in a position to know the areas to improve since some clients can raise issues that might show concern. Direct response advertisement can also increase sales as the poster people can be able to make sales.