Every company needs to have a recognizable brand from its competitors. One of the most central parts of any brand is the logo. A good branding exercise can actually be one of the most effective marketing strategies. Given the high number of orthodontist companies, each and every one needs to make an extra effort in its branding and marketing. This article explains how a logo designer can make the best logo for an orthodontist establishment.
A logo will mostly also incorporate words, and you therefore need to choose the most suitable font. The office fonts used for formal documents may not be very appropriate for a logo. This is because they will seem too formal to potential clients and outdated. Customers should feel a sense of comfort and warmth when they look at your logo. On the other hand, you should also avoid using the very playful fonts. This is because people will get a sense of unprofessionalism and not take your practice seriously. With some research and consultation, you will be able to settle on a font that is suitable for all parties.
The color you choose to use on the logo is just as important as the font. The best place to start is on the company’s own colors. For new companies, choose a color that will work well both on the logo and on the premises and uniforms. Make use of published research to find out which colors are best for an orthodontist establishment.
A big part of any logo is the image that goes on it. Avoid using a tooth or teeth on the logo as that will be too generic and average. With the right image, a logo can communicate a lot about a company and its values, rather than just showing what the company does. Before you choose an image, spend time looking at other unique logos so as to get some fresh ideas.
Once you have all the components, it is time to make a complete logo. When all the individuals components are brought together, the final product should be eye catching and very straightforward. From a single glance, a potential client should be able to tell what the company is about and what services they offer. If the image you chose was attractive, the words should also be legible. Avoid putting too much on the logo, as other information can be communicated through advertising.
A logo will most of the time be incorporated in many faucets of the company. Once developed, the logo will appear on the staff uniform, on billboards, as a letterhead, on business cards and on the website. Design a logo that can be used across all platforms. Avoid having very fine details on the logo that might be lost on small versions of it.