Steps to Designing a New Logo for an Orthodontist
Every successfully company needs to develop a unique brand so as to differentiate itself from other similar companies. One of the most central parts of any brand is the logo. A good branding exercise can actually be one of the most effective marketing strategies. Given the high number of orthodontist companies, each and every one needs to make an extra effort in its branding and marketing. Below are the important steps you will undergo when designing a great logo for an orthodontist company.
From the onset, you need to choose the right font. Avoid using the fonts used in official documents. A very formal font may actually be unwelcoming to a potential client. Choose an attractive and unique font that helps customers to feel welcome and at ease. On the other hand, you should also avoid using the very playful fonts. Such informal fonts may communicate a lack of professionalism on the company’s part. With some research and consultation, you will be able to settle on a font that is suitable for all parties.
After choosing the right font, ensure you choose the right color. The best place to start is on the company’s own colors. If it is a new company, you should choose a color that will work well across the board. If you are having a hard time choosing a color, read some papers that show which colors customers respond to.
For a logo to be complete, it needs to have a catchy image on it. You need to choose a unique but catchy image, avoiding any version of teeth on the logo. There many other images that can communicate the right message without incorporating any version of a tooth. You can browse other company logos to get new and fresh ideas.
Once you have all the components, it is time to make a complete logo. The most important thing at this stage is to make the logo as catchy and as clear as possible. Since people do not spend too much time scrutinizing logos, they should communicate as much as possible in the shortest time. The image should be catchy and the words readable. Too much information on a logo can actually be confusing, so only put the most vital information.
A logo will most of the time be incorporated in many faucets of the company. For example, it will appear on the company’s website, signage, staff uniform and all documents. Ensure the logo works both on very small surfaces and on larger ones such as billboards. In this regard, get rid of very fine details on the logo as they may be hard to replicate on small surfaces.